Sample quiz

The union must expand beyond its commercializeing capabilities to capture growing markets D. The market segment must reflect the populations changing attitudes and behaviorstyles 4. Porches There is no succor is an example of which of the following go undering strategies? A product class B. Product wontrs C. Price/quality D. Attributes 5. Marketers applying a positioning dodging want to A. authorise their product look as much as the market drawing card as possible B. Emphasize a products unique advantages and differentiate it from competitors options C. touch on sure they clearly outline the products possible applications D.Talk to specific, know users of the product 6. A positioning map A. Is used primarily by companies utilizing undifferentiated market strategies B. Will hold on constant through the entire product life cycle C. Shows how consumers view a product relative to competitory products D. Outlines how to portray a naked product to the marketplace 7. What des cribes the relationship between onward motion and pricing objectives? A. Pricing objective maximize promotion B. Pricing objectives interferes with promotional objectives C. Pricing objectives and promotion are interdependent D.Pricing objectives and promotion are joint 8. Which element of the promotional mix covers a wide audience with targeted advertize? A personal selling B Direct market C Guerilla marketing D Contract marketing 9. A community wants to inform thousands of potential customers to switch from the competitor and use their products instead. Which promotional strategy would it be effective for this club A. Telemarketing B. Personal selling C. economic selling D. Zip code marketing 10. A company plans to tuck its new product in several different locations with a series of communications tailored for each location.Which form of promotional strategy would the company select? A. Personal selling B. House to house advertising C. home(a) advertising D. Newspaper ad vertisement 1 1 . In which configuration of U. S. Government regulation were major laws such as the Sherman Antitrust Act, Clayton Act, and federal official portion out Commission Act passed to maintain a competitive milieu? A. Phase aimed at protecting competitors B. Industry deregulation phase C. Antinational stop consonant D. Consumer protection phase 12. Which origin has the role of standardizing exchange processes, such as payment terms, delivery schedules, and purchase lots?A The distribution lend B The promotional channel C The public relations channel D The product life cycle 13. Which is a component of the a physical distribution system A Manufacturing B Customer value C Market development D Supply chain 14. A group of Occupy Wall-Street demonstrators protest against big banks. Which environment is influencing this behavior? A Legal environment B Economic environment C expert environment D Social-cultural environment 15. Which scenario requires high involvement deci sion making? A purchasing a movie ticket B Buying a home C Buying grocery D Choosing a restaurant 6.Which Act prohibits price discrimination in sales to wholesalers, retailers, or other producers? A. Wheeler-Lea Act B. Robinson-Pitman Act C. North American Free Trade Agreement D. Federal Trade Commission 17. How would you defined the competition between Wendy and McDonalds A. virginal competition as you can find many firms deep down the industry. B. Oligopoly because it requires high start up cost C. Direct because they are pass similar products and answers D. Indirect competition because they are all in the fast food business 18. Alliances are considered essential in a country where A.Partnerships with local anaesthetic firms provided regional expertise for a company expanding its trading operations abroad B. Laws required foreign firms doing business there to work with local companies C. The partners combine resources and capital to create competitive advantages in a new ma rket D. Efforts are required to achieve organizational objectives by predicting and influencing the competitive and political-legal environments 19. Which of the following has ended total monopoly protection for most utilities like raw(a) gas, electricity, water, and cable n. service? A. Deregulation movement B. Oligopoly C.Temporary monopoly D. Antitrust remedies 20. Marketers must eer monitor their competitors products, prices, distribution, and promotional efforts because the A. Competitors may be violating the truth-in-advertising laws B. Actions of competitors may the aerate the firms monopoly position C. Actions of competitors may create an oligopoly within an industry D. New products offerings by a competitor may require adjustments to one or more components of the firms marketing mix 21 . In which industry might there still remain a monopoly in certain geographic locations? A. Cell phone supplier B.Cable TV provider C. Supermarket D. Dentist 22. Monopoly in the competiti ve environment A. Is enjoyed by few organizations as sole suppliers of a good or service B. Is common in the telecommunications industry C. Cannot be achieved temporarily, even through the use of patents and similar legal devices D. Is the most common type of competition in the LOS market 23. An industry with a few large competing firms is called a(n) A. Regulated Monopoly B. Pure competition C. Perfect competition D. Oligopoly 24. Identify the latest regulatory line A. Protecting competitors B. Industry deregulation C.