Brand Personality Framework Essay

sinceritySincerity brands argon those which makes caring image towards customers by showing honesty, healthful and Cheer. ExamplesDalda is comes under sincerity category because the spot statement (JAHA MAMTA WAHA DALDA) shows the sincerity towards customers and culture. Cadbury dairy farm milk is to a fault the good example of sincerity because they atomic number 18 positioning themselves as Toh phir kuch meetha ho jaye which shows that it is used on the occasions of happiness and also shows sincerity and respect toward customers. there customers are kind and family-oriented.ExcitementThese causa of products promote daring, imaginative and adventurous environment and target people which are experiencers.ExamplesMountain dew and Marlboro cigarettes create daring and adventurous environment in their ads and commonly target young people who are experiencers. They show the different agency in their ads which are apart from regular drinks and regular cigarette brands. There cu stomers are care free, youthful and spirited in nature.CompetenceThese brands are famous and successful in market. These products attract customers because they are reliable and intelligent.Examples virtually of the Sony customers are loyal and not ready to shift to other brands. aforementioned(prenominal) case is for Lipton, many people keep up tradition of drinking Lipton tea leaf because their ancestors also drink this also. Sony and Lipton, these types of brands become loyal customers and are successful and reliable in market.SophisticationSophisticated brands are those brands which targets upper class and have charming look. They promote executives and decent style.ExampleMercedes and Rolex both brands have convertible image in customers mind, both offer luxuriousness and charm. These both brands target upper class and their advertisements are not for everyone, there advertisements are very rare and in some specific regions.Their customers are elegant, prestigious and pr etentious in nature.RuggednessIn this category inflexible and outdoor products comes which have long durability and strong nature. These are usually outdoor products which can be used in give wayling and have long life.ExamplesHummer and woodland both targets the people with tough personalities who comparables to travel and hike and prefer adventure in their lives. They both gives strong steadfast quality products to survive the ridged and tough areas in travelling like in villages and hilly areas. Their customers are outdoor loving, loves travelling and have acrobatic behavior.